Make better decisions
where it costs the most.
Reduce risk, strengthen leadership and improve performance by bias-proofing your business.
Decision Precision.
Not performative DEI.
The Bias Adjuster is a system for improving decision quality in high-impact moments.
By embedding bias mitigation into real workflows and tracking impact against business outcomes, you reduce risk, strengthen leadership and boost performance, in a way that’s measured, maintained and easily explained.
The White House
BP
Omnicom
FGS Global
ZENO Group
Porter Novelli
UN Foundation
ONE Campaign
(RED)
Boston University
Columbia School of Nursing
The White House BP Omnicom FGS Global ZENO Group Porter Novelli UN Foundation ONE Campaign (RED) Boston University Columbia School of Nursing
Trusted by
Train the organization. Measure the risk. Embed the change.
Are all your big decisions producing the outcomes you actually want?
Unseen bias multiplies your hidden costs.
Bias steers organizations off course bit by bit, costing time, money, talent and reputation (both brand and personal). We call this decision drift. It can clog pipelines, stall innovation, build friction, inflate legal exposure and drain millions.
Better decisions.
Better business.
Every outcome starts with a decision.
From hiring and promotion to leadership and governance, the quality of those decisions determines the quality of your outcomes.
It’s the difference between risk and resilience.
20/20 Insight.
See risk clearly. Act early. Prove the result.
Hidden Risk Costs
Bias Adjusted Returns
Defend the Spend.
Build a more resilient, transparent and investable business, backed by measurable results.
Target your highest-cost decisions.
Hiring. Leadership calls. Legal risk. The moments where mistakes cost the most, and opportunities mean outsized returns.
Change minds, behaviors and entire processes.
Embed our system into existing workflows, so results stick, without adding operational burden or slowing you down.
Measure the impact.
Tie success metrics directly to business outcomes. Track before, during and after. Show what changed and prove the results.
Our Services
A scalable pathway from onboarding to strategy to implementation.
BIAS ADJUSTER
Train the organisation.
45-minute onboarding course for every employee.
Best for:
Organizations that need a measurable and scalable onboarding standard.
Investment:
$10,000-25,000/year
(based on company size)
✓ Team or company license
✓ Organization-wide rollout
✓ Automated onboarding
✓ Completion reporting
✓ Annual content updates
✓ Built by a social scientist
BIAS ADJUSTER PLUS
Measure the risk.
Assess risk and create a roadmap for change.
Best for:
Organizations that need bespoke analysis and a strategic plan of action.
Investment:
$25,000-50,000/year
(based on company size)
✓ Everything in Bias Adjuster
✓ Third party organizational risk assessment
✓ Board-ready reporting
✓ Strategic action plan
✓ Live workshops
BIAS ADJUSTER PREMIUM
Embed the change.
Implement the strategy and measure progress, together.
Best for:
Organizations that want change embedded across leadership, culture and governance, long-term.
Investment:
$50,000-100,000/year
(based on company size)
✓ Everything in Bias Adjuster Plus
✓ Strategic implementation
✓ Onsite advisory support
✓ Third-party expertise
✓ Executive Coaching
✓ Crisis Consultation
✓ Custom Workshops
Specialist Modules and Workshops
Choose the areas where risk and opportunity are greatest for you.
Decision Systems
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Improve hiring quality through evidence-based protocols and standards.
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Build leadership practices that strengthen equitable, high-trust decisions at scale.
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Create fairer, more accurate and more defensible criteria-based processes.
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Improve collaboration, communication and decision-making across teams.
Workplace Culture
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Build communication standards that protect people and organizational outcomes.
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Available Now: Black / African American, Hispanic / Latino and AANHPI.
(Gender, Bias in AI, Disability and Sexuality coming 2027.) -
Transform awareness events like Black History Month, Hispanic and AANHPI heritage into lasting standards.
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Address the unique challenges within Marketing & Media / Healthcare / Education / Criminal Justice
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Demonstrate the business value of inclusion through measurable outcomes.
Specialized Applications
Reduced talent turnover
•
13 out of 15 risk indicators improved
•
Increased cultural competency
•
Reduced talent turnover • 13 out of 15 risk indicators improved • Increased cultural competency •
See where decision drift is costing you.
Book a discovery call to explore where better decisions could make the biggest organizational impact.
Prefer to start with a self-assessment?
Get the Bias Risk Scorecard
Benchmark your organization's bias risk across leadership, hiring, performance, engagement and culture. 10 Questions. 5 minutes.
Led by Dr. Bentley Gibson
A cognitive and developmental psychologist whose research specializes in unconscious bias and applies social and organizational psychology to improve decision making and workplace culture. She is also an executive advisor specializing in bias, decision-making and workplace culture.
Get the full picture
The Bias Adjuster
Decision Precision
