Privacy Policy

WEBSITE PRIVACY POLICY

Last Updated: August 10, 2026

1. Purpose and Scope

Welcome to The Bias Adjuster, LLC (“Company,” “we,” “us,” or “our”). This Privacy Policy (“Policy”) outlines how we collect, use, share, and protect your personal information when you visit our website, www.thebiasadjuster.com, and any related subpages (the “Website”).

This Policy applies when you:

Visit or browse our Website.
Engage with features such as contact forms, assessments, user submissions, or electronic messaging on our Website.
Opt into email newsletters or marketing communications.
Purchase services, digital products, courses, or other offerings via our Website.
Participate in assessments, courses, training programs, or other services offered by The Bias Adjuster.

This Policy does not cover data independently collected by third-party websites or platforms that we do not control. Third-party service providers that process information on our behalf are addressed below.

This Policy describes our data practices. Where required by applicable law, we will obtain your consent before collecting or processing your personal information. By providing your information through forms, course registration, purchases, or other features on our Website, you consent to the practices described in this Policy where consent is an appropriate legal basis.

For browsing data and cookies, please see our cookie practices in Section 7.

2. Age Requirements

We do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not submit any personal information to us.

If we learn that we have inadvertently collected personal information from someone under 16, we will promptly delete it.

If you believe we have collected such information, please contact us at bgibson@thebiasadjuster.com.

3. Legal Bases for Processing

We process your personal information only when we have a valid legal basis to do so.

Depending on the circumstances, we rely on one or more of the following:

Contract Performance. Processing that is necessary to fulfill a contract with you, such as completing a purchase, registering you for a course or program, or delivering a digital product or service.
Legitimate Interests. Processing that is necessary for our legitimate business interests, such as improving our Website, communicating about our services, understanding Website usage, or preventing fraud, provided those interests are not overridden by your rights.
Consent. Where you have given us clear, affirmative consent to process your data for a specific purpose, such as subscribing to a newsletter or opting into marketing communications. You may withdraw consent at any time.
Legal Obligation. Processing that is necessary for us to comply with applicable laws, regulations, or legal processes.

4. Information We Collect

We collect various types of personal information from you, which may include:

Personal Identifiers. Name, email address, phone number, billing address, organization, job title, or similar contact information when voluntarily provided.
Financial and Transaction Information. Information associated with purchases and payments. Payments may be processed through third-party payment processors, including Stripe, PayPal, and Square. We generally do not directly store complete payment card information processed by these providers.
Internet and Device Activity. Browser type, operating system, IP address, Website usage, pages viewed, referring pages, and similar technical information.
Course Data. Course enrollment, progress, completion history, and engagement information when you purchase or participate in an online course or related program. Our online course platform is Thinkific.
Customer Service Records. Records of communications with us, including emails, Website inquiries, and other correspondence.
Newsletter and Communication Data. Information you provide when subscribing to newsletters or other communications. We use Mailchimp to assist with email and newsletter communications.
Assessment Information. Information voluntarily submitted through assessments or related forms. Jotform is used to administer certain assessments and collect assessment responses.

Anonymous and Confidential Assessment Information

The Bias Adjuster may collect demographic information or other information that could be considered sensitive personal information when participants complete assessments.

Assessment information of this nature is collected anonymously and confidentially. Names are not attached to demographic information or other sensitive personal information collected through assessments.

The Bias Adjuster does not use these anonymous assessment responses to personally identify individual assessment participants.

Where assessment results are analyzed or reported, they may be used in anonymous, aggregated, statistical, or de-identified form, as appropriate.

Information is collected directly from you when you provide it, such as during registration, purchases, newsletter subscriptions, contact-form submissions, or course participation, or automatically through cookies and similar technologies when you browse our Website.

5. Sensitive Personal Information

Some information may be classified as “sensitive personal information” or “sensitive data” under applicable privacy laws.

In connection with assessments, participants may voluntarily provide demographic or other information that could fall within these classifications under applicable law.

Sensitive demographic information collected through our assessments is anonymous and confidential. Names and other direct personal identifiers are not attached to this information.

We use such anonymous information for purposes related to administering assessments, analyzing results, research, reporting, education, improving our services, or other purposes disclosed in connection with the applicable assessment.

We do not use anonymous sensitive assessment information to identify individual participants.

Other sensitive personal information, if collected in an identifiable form, will be used only as necessary to provide requested services, process transactions, ensure security, or comply with legal obligations and as otherwise permitted by applicable law.

6. Sources of Information

Your personal information may be collected from the following sources:

Directly from You. When you fill out forms, contact us, subscribe to services, register for a course, complete an assessment, or make a purchase through our Website.
Squarespace. Our Website is operated using Squarespace, which may process Website and technical information in connection with hosting and operating the Website.
Payment Processors. When you make a purchase, payment and transaction information may be processed through third-party payment providers, including Stripe, PayPal, and Square.
Analytics Providers. We use Google Analytics to help monitor Website traffic and understand how visitors interact with our Website.
Email Marketing Platforms. We use Mailchimp to assist with newsletter subscriptions and email communications.
Assessment and Form Providers. We use Jotform for certain assessments, forms, and information collection. As described above, demographic and sensitive information collected through our assessments is collected anonymously and confidentially and is not attached to participants' names.
Course Platforms. We use Thinkific to provide online courses and related services. Thinkific may process information relating to course registration, purchases, participation, progress, and completion.
Automated Data Collection. We may use cookies and similar technologies to collect information about how you interact with our Website, including device information, IP address, and Website usage information.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Website and understand how visitors use it.

We may use the following categories of cookies:

Strictly Necessary Cookies. Required for the Website to function properly, including functions relating to Website security, navigation, and transactions. These cookies may not be capable of being disabled without affecting Website functionality.
Performance and Analytics Cookies. These cookies help us understand how visitors interact with our Website by collecting Website usage information. We use Google Analytics for Website analytics and to help us improve Website functionality and performance.
Functional Cookies. These cookies may allow the Website to remember preferences or settings and provide enhanced functionality.

The Bias Adjuster does not currently use third-party advertising pixels or retargeting technologies for cross-context behavioral advertising.

Where applicable law requires consent before non-essential cookies, including analytics cookies, are placed on your device, we will obtain the required consent.

You may be able to manage cookie preferences through applicable Website cookie controls and your browser settings.

8. How We Use Your Information

Your personal information may be used for the following purposes:

To provide and personalize your experience on our Website. We use information to operate the Website and provide relevant content and resources.
To process transactions. Information may be used to complete purchases, manage billing, and provide purchased services, courses, or digital products.
To communicate with you about purchases, courses, programs, or inquiries. We may contact you to provide confirmations, receipts, course information, customer service responses, or service-related updates.
To deliver marketing and promotional communications. If you subscribe or otherwise consent where required, we may send information about services, courses, programs, resources, events, and other offerings. You may unsubscribe from marketing emails at any time.
To comply with legal obligations and protect our legal rights. We may use information to comply with applicable laws and regulations, respond to lawful requests, or enforce our agreements.
To improve Website performance and our services. We use Website analytics and other information to understand how our Website and services are used and to make improvements.
To provide and administer online courses. We may use course-related information to manage registration, provide course materials, track course progress and completion, and support participants.
To administer assessments, surveys, quizzes, and feedback forms. We may use information submitted through assessments, surveys, quizzes, or feedback forms to analyze responses and provide or improve our offerings.
To analyze anonymous assessment information. Anonymous and confidential assessment information may be analyzed for assessment, research, statistical, educational, reporting, program evaluation, and service-improvement purposes. Names are not attached to demographic or other sensitive assessment information.
To support customer relationship management activities. We may maintain records of customer and organizational relationships and communications.
To prevent fraud and protect security. We may use information to identify and prevent fraudulent or unauthorized transactions and protect our Website and services.

9. Data Sharing, Sale, and Sharing

We are committed to being transparent about how personal information is shared or disclosed.

Your personal information may be shared with the following parties for the purposes outlined below.

Service Providers

We may share information with trusted third-party service providers that assist in the operation of our business, including:

Squarespace, for Website hosting and related Website services.
Google Analytics, for Website analytics.
Mailchimp, for email newsletters and communications.
Jotform, for assessments and forms.
Thinkific, for online course delivery and administration.
Stripe, PayPal, and Square, for payment processing.
Other hosting, IT, security, professional, or technical service providers as reasonably necessary to operate our business.

These service providers may process information according to their respective roles, agreements with us, and privacy policies.

Business Partners

We may share information with business partners when necessary to provide jointly offered programs, workshops, training, events, or other services and where such sharing is disclosed to you or otherwise permitted by applicable law.

Anonymous or aggregated assessment information may be used or shared for research, analysis, reporting, educational, or business purposes where the information does not reasonably identify an individual participant.

Legal Authorities

We may disclose personal information when required to do so by law, regulation, or legal process, including:

In response to a court order, subpoena, or governmental request.
To protect our legal rights, privacy, safety, or property, or those of our employees, customers, participants, or others.

Corporate Transactions

In the event of a merger, acquisition, restructuring, financing, or sale of our assets, personal information may be transferred to a third party as part of the transaction, subject to applicable law.

Non-Personally Identifiable Information

We may share aggregated, anonymous, or de-identified information that cannot reasonably be used to identify an individual. This type of information may be used or shared for analytics, research, educational, reporting, statistical, or other lawful business purposes.

Consent-Based Sharing

In other circumstances where consent is required before sharing personal information, we will obtain the appropriate consent.

Sale and Sharing of Personal Information

We do not sell your personal information to third parties for direct financial compensation.

We do not currently use third-party advertising pixels or retargeting tools to share personal information for cross-context behavioral advertising.

Where applicable law provides you with rights concerning the sale or sharing of personal information, you may exercise those rights by contacting us at bgibson@thebiasadjuster.com.

10. Consumer Rights

You may have certain rights regarding your personal data under applicable privacy laws. The specific rights available to you depend on your jurisdiction and whether the applicable law applies to our processing.

Rights That May Be Available

Depending on applicable law, you may have the:

Right to Access. Request access to personal data we hold about you.
Right to Correction. Request correction of inaccurate or incomplete personal data.
Right to Deletion. Request deletion of your personal data, subject to applicable legal exceptions.
Right to Data Portability. Request a copy or transfer of certain personal data in a commonly used format.
Right to Opt Out. Where applicable, opt out of processing that qualifies as a sale or sharing of personal data, targeted advertising, or certain profiling.
Right to Non-Discrimination. Exercise applicable privacy rights without unlawful discrimination.

Additional Rights for California Residents

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies, California residents may have additional rights, including:

Right to Know. Request disclosure of categories and specific pieces of personal information collected, categories of sources, applicable business purposes, and categories of third parties to whom information is disclosed.
Right to Correction. Request correction of inaccurate personal information.
Right to Deletion. Request deletion of certain personal information, subject to applicable exceptions.
Right to Limit Certain Uses of Sensitive Personal Information. Where applicable, direct us to limit certain uses or disclosures of sensitive personal information.
Right to Non-Discrimination. We will not unlawfully discriminate against you for exercising applicable privacy rights.
Right to Opt Out of Sale or Sharing. Where applicable, opt out of the sale or sharing of personal information.

Rights Under Other U.S. State Privacy Laws

Residents of states with applicable comprehensive privacy laws may have similar rights concerning access, correction, deletion, data portability, targeted advertising, sales of personal data, profiling, sensitive data, or other processing.

We will honor applicable rights to the extent required by the privacy law governing a particular request.

Additional Rights for EU/UK Residents

Where the GDPR or UK GDPR applies, you may have additional rights, including:

Right to Restrict Processing. Request that we restrict processing of personal data in certain circumstances.
Right to Object. Object to processing based on legitimate interests or for direct marketing purposes where applicable.
Right to Withdraw Consent. Where processing is based on consent, withdraw consent at any time without affecting the lawfulness of processing conducted before withdrawal.
Right to Data Portability. Receive certain personal data in a structured, commonly used, machine-readable format where applicable.
Right to Lodge a Complaint. Lodge a complaint with an applicable data protection supervisory authority.

How to Exercise Your Rights

To exercise an applicable privacy right, contact us at:

Email: bgibson@thebiasadjuster.com

Mail:
The Bias Adjuster, LLC
1 W Court Square, Suite 750
Decatur, GA 30030
United States

We will respond to verifiable requests within the timeframes required by applicable law.

We may need to verify your identity before processing your request. If you use an authorized agent to submit a request on your behalf, we may require appropriate proof of authorization.

Right to Appeal

Where applicable law provides a right to appeal a decision concerning a privacy request, you may submit an appeal by contacting bgibson@thebiasadjuster.com with the subject line “Privacy Rights Appeal.”

We will respond within the timeframe required by applicable law.

11. Do Not Track and Global Privacy Control (GPC)

Where required by applicable law, we recognize applicable browser-based universal opt-out mechanisms, such as Global Privacy Control (“GPC”), for processing subject to those requirements.

Because The Bias Adjuster does not currently use third-party advertising pixels or retargeting tools for cross-context behavioral advertising, certain sale or sharing opt-outs may not apply to our current Website practices.

With respect to traditional Do Not Track (“DNT”) browser signals, there is currently no uniform industry-wide standard for how websites should respond to DNT signals. We will update this Policy if an applicable standard or legal requirement changes.

12. International Data Transfers

The Bias Adjuster, LLC is located in the United States.

If you are located outside the United States, your personal data may be transferred to and processed in the United States or other countries where our third-party service providers operate.

Where required by applicable data protection law, we will take appropriate steps regarding international transfers of personal data, including the use of legally recognized transfer mechanisms where applicable.

13. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, comply with applicable legal, tax, accounting, or contractual obligations, resolve disputes, and enforce agreements.

General retention practices include:

Account, course, and transaction data: Retained for the duration of the applicable customer or business relationship and thereafter as reasonably necessary to comply with tax, accounting, contractual, and legal obligations.
Marketing data: Retained until you unsubscribe, request deletion, or the information is otherwise no longer reasonably necessary, subject to applicable legal requirements.
Website analytics and cookie data: Retained according to our applicable Website and analytics configurations and service-provider settings.
Assessment information: Anonymous assessment information may be retained for research, statistical analysis, educational, reporting, benchmarking, program evaluation, or other legitimate purposes because it is not attached to participant names or direct identifiers.
Legal and compliance records: Retained as required or permitted by applicable law.

After an applicable retention period, identifiable personal information will be deleted, anonymized, or otherwise appropriately disposed of unless continued retention is required or permitted by law.

You may request deletion of applicable personal information by contacting us, subject to legal and other permitted exceptions.

14. Data Security

We implement appropriate technical and organizational security measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, secure data storage, and other safeguards appropriate to the nature of the information.

Assessment demographic information and other sensitive assessment information are collected anonymously and confidentially, and names are not attached to that information.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee the absolute security of information.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal obligations.

The “Last Updated” date at the top of this page reflects the latest version.

If material changes are made, we may provide notice through the Website, by email, or through another appropriate method where required by applicable law.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or would like to exercise an applicable privacy right, you can reach us using the following contact methods:

The Bias Adjuster, LLC

Email:
bgibson@thebiasadjuster.com

Website:
www.thebiasadjuster.com